Fifth Element Presents: Atmosphere "Became" Music Video Screening (Created by College & High School Students/Instructors)

Posted on January 10, 2012 by Kevin | 1 Comment


In efforts to support local youth, education, and the creative arts Rhymesayers Entertainment recently gave the students at The Minnesota School of Business and Minnesota Transitions High School’s Digital Media Academy an opportunity to produce a music video for banner artist Atmosphere. The project features a music video for “Became” off of Atmosphere’s full-length album "The Family Sign" and a documentary covering the story of how so many came together to make it all happen. Kevin Beacham of Rhymesayers Entertainment, “When we were approached by The Minnesota School Of Business about the project we thought it would be cool to see what type of direction the students would bring to the concept.” After a collaborative effort among students and instructors with two days of shooting and a couple weeks of editing, the “Became” story was brought to life.

The music video and documentary trailer will premiere at a special in-store event at Fifth Element Thursday January 19th from 5-7pm. The event will also feature an interactive panel with Slug (Atmosphere), Nate Maydole (Visumm Media), Kevin Beacham (Rhymesayers Entertainment) and Sam Kovar (Minnesota School of Business) discussing the music and how the project all came together.

Here's a sneak peak at the documentary:

A Collaboration Story - Behind-the-Scenes Documentary Atmosphere Music Video from MSB Richfield Creative Media on Vimeo.

You can read more about the project and music video HERE! Then we'll see you at the event:

-Atmosphere "Became" Music Video Screening and Panel Discussion:
Fifth Element 2411 Hennepin Ave S., MPLS, MN 55405
January 19th from 5 PM until 7 PM
Facebook Event

1 Response


February 09, 2012

In about a week!!

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